Who is an Influencer?   According to the Cambridge dictionary, an influencer is "someone who affects or changes the way that other people behave" or "a person who is paid by a company to show and describe its products and services on social media, encouraging other people to buy them"   What is Influencer Marketing?   On  forbes .com, influencer marketing is defined as the relationship between a brand and an influencer. The influencer promotes the brand’s products through various media outlets (Instagram, YouTube, Facebook, etc.)   Types of Influencers     Social Media Marketing Vs Influencer Marketing   Let’s take a look at the difference between  social media marketing  and  influencer marketing.    Although both marketing strategies use social media platforms for advertisement,  social media marketing  is actually a business to consumer (B2C) form of advertisement whi...